The vocabulary, plainly
25 terms that come up as soon as someone talks about showing up in AI answers. Each entry stands on its own and says what’s known, without filling gaps with guesses.
AEO
Answer engine optimization
Preparing a site to serve as a direct answer to a specific question.
AI Overviews
The AI-generated summaries Google shows above its search results.
Answer engine
A search tool that returns a written answer instead of a list of links.
Canonical
Canonical URL
The tag that marks which address is the correct one for a page.
Citable content
Text written so an engine can pull it out and attribute it with no extra work.
Citation
The link an answer engine uses to show where a claim came from.
ClaudeBot
Anthropic's crawler. Two other names are handled separately.
Crawl budget
How many pages a crawler is willing to request from you in a given period.
FAQPage
The Schema.org type for marking up a frequently asked questions page.
GEO
Generative engine optimization
Getting a brand named in the answers AI systems write.
Google-Extended
The robots.txt switch that decides whether Google can use your site for Gemini.
GPTBot
OpenAI's crawler. Not the only name the company declares.
Grounding
Tying an AI's answer to specific, checkable documents.
Hallucination
A claim an AI states as fact that isn't true.
JSON-LD
The recommended format for writing a website's structured data.
LLM
Large language model
The type of program behind ChatGPT, Gemini, Perplexity, or Claude.
llms.txt
A proposed file that summarizes your site for an AI.
PerplexityBot
Perplexity AI's crawler, with a second agent for answering live.
Prompt
The text someone writes to ask an AI for something.
RAG
Retrieval augmented generation
Searching for documents before answering and writing from what was found.
robots.txt
The file that tells crawlers which parts of your site they can access.
Schema.org
The shared vocabulary used to describe a website's content.
Share of voice
The percentage of questions where an answer engine names your brand.
Source
Each page an answer engine retrieved and used to write its answer.
Structured data
Tags that tell a machine what each piece of your page means.
From vocabulary to your brand
Knowing what share of voice is is fine; knowing yours is better. The free diagnosis tells you how many times your brand shows up in ChatGPT, Gemini, Perplexity, and Claude when someone asks about your category. No card required.