Share of voice

What is Share of voice?

Share of voice is the percentage of times a brand gets mentioned out of every occasion where it could have been. Applied to AI visibility, it's the percentage of questions in a prompt set where an answer engine names that brand. On its own it doesn't say much; set next to competitors' numbers and tracked month to month, it shows whether you're gaining ground or losing it. It's usually worked out both overall and engine by engine, since they rarely match.

Related terms

GEO

Getting a brand named in the answers AI systems write.

Citation

The link an answer engine uses to show where a claim came from.

Answer engine

A search tool that returns a written answer instead of a list of links.

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