AEO

Answer engine optimization

What is AEO?

AEO stands for answer engine optimization: preparing a website's content so it can serve as a direct answer to a specific question. In practice that means titles phrased as questions, a short answer right underneath that stands on its own, concrete facts, and structured markup. It predates GEO, built originally for search engines' featured snippets and voice assistants, and today overlaps heavily with it because the underlying mechanics are the same.

Related terms

GEO

Getting a brand named in the answers AI systems write.

FAQPage

The Schema.org type for marking up a frequently asked questions page.

Citable content

Text written so an engine can pull it out and attribute it with no extra work.

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