GEO

Generative engine optimization

What is GEO?

GEO stands for generative engine optimization: the work of getting a brand named in the answers that AI systems write. It differs from classic SEO in what it's chasing. SEO competes for a spot in a list of links; GEO competes for a mention inside a single piece of text that rarely shows ten options. Because those answers are built from pages retrieved on the spot, the work mostly comes down to being one of those pages and being easy to summarize.

Related terms

AEO

Preparing a site to serve as a direct answer to a specific question.

Answer engine

A search tool that returns a written answer instead of a list of links.

Share of voice

The percentage of questions where an answer engine names your brand.

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