Blog
How the four AIs answer when someone asks about your category, explained with data.
How to Get Recommended by ChatGPT (and Gemini, Perplexity and Claude)
How ChatGPT picks the businesses it names, what actually moves the needle (answer pages, review sites, crawler access), what does not, and how to measure it.
· 11 min read
What Is Generative Engine Optimization (GEO)? GEO vs SEO vs AEO
Generative engine optimization explained: where the term comes from, what the original paper measured, GEO vs SEO vs AEO, and what changes in practice.
· 9 min read
AI Visibility Tools Compared: MencionIA, Profound, Peec AI, Otterly, Semrush, Ahrefs, Scrunch, AthenaHQ
Eight AI search visibility tools compared on who they are for, starting price and what each does well. Every price checked on the vendor's own site.
· 10 min read
llms.txt and AI Crawlers: What to Allow, What to Block, and What Actually Works
What llms.txt is, what Google and the AI companies have said about it, the ten AI crawlers that matter, and how to block training without blocking search.
· 9 min read