Observatory · United States

Who does AI name for tax preparers and accountants?

Tax filing, bookkeeping and accounting for individuals, freelancers and small businesses.

The ranking

Not measured yet: the first measurement for this industry is scheduled. The full ranking will appear here, with its date, as soon as it runs.

The questions we ask

The same 8 buyer questions every month, none of them naming a business:

Who are the best tax preparers for self-employed people in the US?

I need a CPA for my small business in Seattle. Who would you recommend?

Which accounting firm has the best reviews in Denver?

How much does a CPA charge to file a small business tax return?

Can you recommend an online accountant for freelancers?

Who should I hire to catch up on several years of unfiled taxes?

What's a trustworthy bookkeeping service for a small LLC?

Which tax professional in Florida is good with rental property income?

How we measure this

Engines asked: ChatGPT, Gemini, Perplexity, Claude. Each one answers as it would for someone in the US.

We send every question to every engine, then a separate model lists, in order of appearance, the specific businesses each answer named. Generic terms are dropped (search engines, government agencies, cities, review sites): only real businesses count.

A call that fails (the engine doesn’t respond, or the answer can’t be read) never counts as “this business was not named”. It is left out entirely, so the number of measured answers is always less than or equal to the number of questions sent.

Each business’s share is out of the answers we actually measured, never out of every question sent: if some calls fail, nobody’s percentage drops because of it.

Are you in this ranking?

This ranking covers the whole industry. The free check tells you how often YOUR business is named by the same four AIs, in what position, and who they name instead. No card needed.

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